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The Tork Report: Preparing B2B Companies for the Next Wave of Sustainability in North America

06/23/2015

Today, Essity, the producer of the Tork brand of Away-from-Home professional hygiene products, announces the release of the 2015 Tork Report, a survey and comprehensive evaluation of sustainability today and an outlook of its future.

Philadelphia, PA – June 23, 2015 – Today, Essity, the producer of the Tork brand of Away-from-Home professional hygiene products, announces the release of the 2015 Tork Report, a survey and comprehensive evaluation of sustainability today and an outlook of its future. The report is part of Essity’s ongoing commitment to help its customers identify and respond to industry-specific sustainability priorities. Though the movement appears to have plateaued, the 2015 Tork Report suggests it should be viewed as a lull, during which companies are weaving sustainability into their business models one-by-one and preparing for the next wave of innovation.


Despite the growth of sustainability in the B2B industry, businesses across the United States have struggled to establish meaningful sustainability goals. The Tork Report survey of B2B professionals found that although most companies (86 percent) have shown sustainability has value and are actively pursuing sustainability initiatives, the majority haven’t set goals for future reductions in their environmental impact. At the same time, nearly half of respondents (47 percent) believe sustainability will become more important in the future, suggesting that sustainability is not only here to stay, but should be prioritized.


“Many employers may still be operating in an antiquated sustainability mindset, while trying to do business in a more complex Sustainability 2.0 world,” says Mike Kapalko, Customer Brand & Sustainability Manager for Essity’s North American business. “This year’s Tork Report offers business leaders a fresh perspective on where sustainability has been and where it may be heading – toward a new wave of sustainability developments that will improve their bottom line as well as reduce environmental impact.”

The Tork Report aims to help B2B companies identify and resolve the new sustainability challenges. From the impact of climate change to increased production costs, this report examines a number of key issues, including:

  • The Sustainability 2.0 Mindset: In the past, companies have largely focused on improving profitability by singular initiatives like waste reduction and energy efficiency. Organizations also began using sustainability to differentiate themselves from competitors. However, with increasing pieces of environmental legislation, companies may soon find themselves spending more time complying with new policies than exploring innovations to help their bottom line and protect the planet.


  • The Next Wave of Sustainability Innovation: The progress of the sustainability industry seems to have flat-lined, but in fact, businesses are just gearing up for the next move. Largely, baseline sustainability initiatives meant to cut costs and use resources more efficiently have been implemented. However, there is growing concern that further advances in sustainability may be cost prohibitive to implement and could put organizations at a competitive disadvantage.


  • A Path Forward for Businesses: Though one in six businesses say they don’t know where sustainability is headed in the future, many still believe it will play an even greater role. One step toward achieving the next level of sustainability is to use lifecycle assessments to measure the environmental impacts associated with a product, process or service. Companies can begin to create this momentum by incorporating new business models and setting the standard for sustainability, moving the needle forward.

Additional insights from the Report include:
  • Less than one in four businesses thought sustainability was a reason for their success, but almost three-quarters (70 percent) of respondents felt that sustainability played some role in why consumers bought their products.


  • About one in four companies said that while sustainability is not a requirement for their suppliers, it is a factor considered when selecting a partner.


  • More than half of businesses (~55 percent) do not think they’re affected by climate change. However, severe weather has affected a number of industries’ supply chains in the last several years.


 To learn more about sustainability or to download a copy of the Tork Report, visit http://www.torkusa.com/Resources/downloads/Tork-Report/.


About Tork

The Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of Essity, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: torkusa.com or tork.ca.


About Essity

Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. More information at www.essity.com.


Sustainability

Essity delivers sustainable solutions with added value for our customers from safe, resource efficient and environmentally sound sourcing, production and development. Recent third party accreditations for the Essity sustainability work include Dow Jones Sustainability Index 2013, the WWF Environmental Paper Company Index 2013, and Ethisphere – World’s Most Ethical Companies 2014.


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