Red dot award
Washroom

Essity WINS RED DOT AWARD 2016 FOR THE TORK IMAGE DESIGN™ LINE

06/13/2016

Essity has won the prestigious 2016 Red Dot Award in the product design category for its Tork Image Design™ dispenser line. Tork Image Design™ was selected as a winner from more than 5,000 registered entries by a jury of experts from 25 countries. The new dispenser line was developed for high-end washrooms where design is just as important as functionality.

PHILADELPHIA, PA (June 13, 2016) “The Red Dot Design Award is truly an international quality seal, recognizing the strengths of Tork Image Design™. The prestigious award distinguishes Tork Image Design™ as the premium choice for design-conscious customers,” says Annie Thorburn, Technical Innovation Manager, Essity.


The Red Dot Design Award, established in 1954, is an international competition with an expert jury that selects the best product design of the year. To determine winners, products are judged on everything from the degree of innovation and functionality, to symbolic and emotional content. In recognizing Tork Image Design™ as a winner the jury said that:


“Thanks to the use of high-quality materials and an elegant appearance, the Tork Image Design™ dispenser range will enhance the environment of public washrooms.”


Washroom dispensers bring many practical and hygienic advantages, but in premium washrooms dispensers have often been neglected due to high requirements on design. With the Tork Image Design™ smart combination of form and function that is about to change. The dispenser surfaces are brushed stainless steel, contrasted by black details. The result is a timeless dispenser line that harmonizes with high-end environments. Tork Image Design also provides state-of-the-art functionality: 


•    Available with touch-free dispensing for improved hygiene and a luxurious feeling;
•    Can be connected with Tork EasyCube™, an integrated sensor system providing real-time data on maintenance and refill needs for smarter facility management;
•    The one-at-a-time dispensing system reduces towel consumption, meaning less time and effort for staff and a positive effect on the environment.


“Stainless steel is a durable and powerful material. We have put a lot of effort into finding the perfect brushing of the steel to engender a warm and subtle rendering of the surrounding lighting and colors. Achieving this specific effect matters, as the dispenser both blends in and accentuates the room in a beautiful way,” says Peter O. Johnson, Lead Designer, Essity.


To provide guidance and inspiration on how to create a truly outstanding experience, Tork has also worked together with architects from Tengbom to define 10 key principles for a modern premium washroom. The principles are brought to life in a concept called the “energizing contrasts” washroom. See the results at: www.torkimagedesign.com


For additional information please contact:   
Iris Leung
Weber Shandwick
Phone: (212) 546-7824
Email: ileung@webershandwick.com

About Tork®
The Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of Essity, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: www.sca-tork.com

About Essity
Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. More information at www.essity.com.


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